3 Great Books for New Social Entrepreneurs


These three books are must-reads for anyone looking to get started with social entrepreneurship.


The Startup PlaybookTHE STARTUP PLAYBOOK: SECRETS OF THE
FASTEST-GROWING STARTUPS FROM THEIR  FOUNDING ENTREPRENEURS
BY DAVID S. KIDDER
Entrepreneurs looking for aggregated best practices from many of the top business leaders and entrepreneurs in the world should look no further than “The Startup Playbook.” The book is chock-full of practical insights on everything from hiring and deploying capital to competition and culture, all in a readily digestible and highly engaging format. It is a great go-to manual for businesspeople at any stage.


The E Myth RevisitedTHE E MYTH REVISITED: WHY MOST SMALL BUSINESSES DON’T WORK AND WHAT TO DO
ABOUT IT
BY MICHAEL E. GERBER
The vast majority of new business ventures in the United States fail; this book argues that it is because many entrepreneurs are unconscious of the “E myth.” According to the myth, if you are good at making pies (for example) and you like doing it, you might think it’s a good idea to start a pie business. However, there is a huge difference between what it takes to make a good pie and what it takes to build a successful pie business. This book will help clarify your thinking and get you focused on what really counts when it comes to making your business achieve success.


The Awakened CompanyTHE AWAKENED COMPANY 
BY CATHERINE R. BELL
For those interested in more than profit (aren’t we all?), this book is an excellent primer on conscious business. With an emphasis on the requisite personal growth and development that defines a conscious business leader, this book outlines how you can build  a company that is as deeply fulfilling personally as it is impactful for the world and pro table for shareholders. Where the previous two book recommendations are essential for the nuts and bolts of building a business, this one helps you see the forest beyond the trees and ensure the company you are building is something everyone can be proud of.

This article appeared in Issue 7 | May/June 2016

Issue 7 features exciting interviews and profiles all focusing on youth and Millennials including: Sweetgreen; Radha and Miki Agrawal; Nisolo; a spotlight on the higher education system including a look at the student debt crisis and the top 15 sustainable MBA programs; and our inspiring cover story — Nikhil Arora and Alejandro Velez of one of the most exciting food companies in the nation, Back to the Roots.

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