These three books are must-reads for anyone looking to get started with social entrepreneurship.
THE STARTUP PLAYBOOK: SECRETS OF THE FASTEST-GROWING STARTUPS FROM THEIR FOUNDING ENTREPRENEURS
BY DAVID S. KIDDER
Entrepreneurs looking for aggregated best practices from many of the top business leaders and entrepreneurs in the world should look no further than “The Startup Playbook.” The book is chock-full of practical insights on everything from hiring and deploying capital to competition and culture, all in a readily digestible and highly engaging format. It is a great go-to manual for businesspeople at any stage.
THE E MYTH REVISITED: WHY MOST SMALL BUSINESSES DON’T WORK AND WHAT TO DO ABOUT IT
BY MICHAEL E. GERBER
The vast majority of new business ventures in the United States fail; this book argues that it is because many entrepreneurs are unconscious of the “E myth.” According to the myth, if you are good at making pies (for example) and you like doing it, you might think it’s a good idea to start a pie business. However, there is a huge difference between what it takes to make a good pie and what it takes to build a successful pie business. This book will help clarify your thinking and get you focused on what really counts when it comes to making your business achieve success.
THE AWAKENED COMPANY
BY CATHERINE R. BELL
For those interested in more than profit (aren’t we all?), this book is an excellent primer on conscious business. With an emphasis on the requisite personal growth and development that defines a conscious business leader, this book outlines how you can build a company that is as deeply fulfilling personally as it is impactful for the world and pro table for shareholders. Where the previous two book recommendations are essential for the nuts and bolts of building a business, this one helps you see the forest beyond the trees and ensure the company you are building is something everyone can be proud of.